add_filter( 'genesis_seo_title', 'child_header_title', 10, 3 );
/**
* Modify the header URL.
* @param string $title Existing title.
* @param string $inside Markup inside the title.
* @param string $wrap The wrapping element (h1, h2, p, etc.) for the title.
*
* @return string Amended title.
*/
function child_header_title( $title, $inside, $wrap ) {
$inside = sprintf( '<a href="http://example.com/" title="%s">%s</a>', esc_attr( get_bloginfo( 'name' ) ), get_bloginfo( 'name' ) );
return sprintf( '<%1$s class="site-title">%2$s</%1$s>', $wrap, $inside );
}